Wicko Waypoint · Fractional CMO · Builder's Hands

You're doing okay.
Okay isn't the plan.

You already know the business needs real marketing — more than you can do yourself, not enough to justify a full-time hire, and everyone good seems booked. That's the exact gap this studio fills: one senior operator, twenty years in, who can take the whole thing off your plate, teach you to run half of it yourself, or anything in between.

Tell Me What's Not Working See the Work
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$5M
Raised by a Single Campaign
2×
Best of State, Communications
20+ yrs
Executive Marketing Leadership
$159K
Documented on a Single Insurance Claim

The Problem

The marketing hire
that doesn't exist.

Growing businesses get offered three bad options. This is the fourth.

A full-time CMO costs $250K+

Most businesses need the judgment, not the headcount. You'd be paying an executive salary for a calendar full of meetings — when what you actually need is the thinking and the output.

Agencies sell you a team, then hand you a junior

You brief an account manager, who briefs a strategist, who briefs a designer. Every good idea loses blood at each handoff — and the invoice grows at each one too.

Freelancers each own one slice

A designer here, a web developer there, someone running ads somewhere else. Nobody owns the outcome, so nothing connects — and you become the project manager by default.

The fourth option

One senior operator who sets the strategy and personally builds everything it requires — the brand, the site, the systems, the press. That's what this is.

What You Get

A CMO
who ships.

Executive-level marketing leadership plus the hands that actually build it — the same person, start to finish.

Strategy & brand leadership

Positioning, brand systems, campaign concepts, the annual plan, the hard calls. The work a CMO is actually for — done by someone who's run it at the $9M-organization level.

Campaigns & earned media

Creative direction, video and content production, press releases and real reporter relationships. Coverage you earn instead of buy — TV, print, and the outlets your customers actually trust.

The technology itself

Websites, landing pages, CRM, automations, dashboards — designed and built personally, not briefed to a dev shop. The idea and the build never leave the same desk.

Proof & measurement

Live dashboards, real numbers, straight monthly reporting. You watch your marketing work instead of taking anyone's word for it — including mine.

And the parts nobody mentions until you need them: events, video, print, signage, promo products, packaging — the physical world of marketing, not just the pixels. One call. Taken care of.

Track Record

The last seat: an entire
$9M organization's marketing.

Sole marketing, communications, and technology lead for a $9M education foundation serving 75,000 students — strategy, campaigns, press, and the software behind the events, all one desk.

A $5M campaign, start to finish

“One More Door” — concept, iconography, creative direction, and a live theatrical film campaign that raised more than $5 million and won Best of State for Community Communications.

3 centers to 11 — and a second statue

The marketing and storytelling behind a teen-resource initiative that grew from three centers to one in every district high school, plus the first 16-bed residential center. A second Best of State.

Earned media, statewide

Dozens of stories across every local TV news channel, the Salt Lake Tribune, KSL, and the Standard-Examiner — built on press releases and reporter relationships, not ad spend.

That seat also meant building the event technology in-house — ticketing, sponsor portals, QR check-in — replacing paid tools. Strategy and shipping were never separate jobs.

Live Work

Real businesses.
Real numbers.

Systems running in production right now — and we track what they do. Full breakdowns live on the results page.

Litza's Pizza — rebranded site with online ordering
Restaurant Rebrand + Online Ordering

Litza's Pizza

A decades-old pizza institution that looked its age online. New identity, a much faster site, and online ordering built in — so a classic drive-in takes orders the way people actually order now.

litzas.wickowaypoint.com →
Hires Big H — rebuilt site for the 1959 drive-in
Restaurant Site + Reviews

Hires Big H

A Salt Lake drive-in that's been feeding the valley since 1959. Rebuilt site, reviews pulled together from every platform in one place, and an ops dashboard the team actually opens.

hiresbigh.com →
Cook Builders
Construction Brand + Site + Leads

Cook Builders

A national commercial general contractor — rollout programs and ground-up builds — with decades of work and a web presence that didn't show it. New brand-forward site on its own domain, with the project story told properly and every lead wired straight to the estimator.

cookbuilder.com →

Prove It

Don't take our word for it.
Take your own site's.

We built a free tool that checks whether ChatGPT, Claude and Perplexity can actually read your website — reach it, understand it, pull your phone number out of it. Ten seconds. No email. Nothing installed.

Our clients' sites, scored by it in July 2026: Litza's 100 · Turd Cowboy 94 · Hires Big H 91. Run yours and see where you land next to them.

Run the Free AI Audit

Yes, it grades our own work too. That's rather the point.

Straight Answers

We don't gatekeep.

People come here with a marketing problem and no idea what to do about it. So we tell them. Actually tell them.

The audit is free and it's real. The advice is free and it's specific. If the right answer is a $40 tool and an afternoon of your own time, that's what you'll hear — with instructions. You can do more of this yourself than the industry wants you to believe, and we'll show you how.

Then, when something's worth doing at a level you can't reach alone — the campaign, the build, the whole department — you already know who to call, and you already know how we think.

Tested On Ourselves First

We don't sell anything
we haven't run ourselves.

Every part of this system runs a real business we own before it ever gets pointed at yours. If something doesn't work, we find out on our own dime.

Turd Cowboy

Our own dog-waste-removal route in Davis County. Same website, same customer portal, same instant follow-up we'd build for you — plus route optimization, because we're the ones driving it.

turdcowboy.com →

ValuKeep

Started as one insurance claim for one family and became a product. Photograph an item, AI identifies and values it and writes the documentation. It grew a single documented claim from $104,822 to $158,954 and replaced hundreds of hours of cataloguing.

valukeep.com →

Obra

Milestone escrow for residential construction, built in Farmington and now piloting on the Wasatch Front. Construction money sits in licensed Utah escrow and only moves when work is proven. La obra is the jobsite — we named it after the work.

obrapayments.com →

How It Works

Three steps.
No mystery.

01

We find the leak

The free Growth Audit. We look at your site, your Google profile, your reviews, and how fast a new lead actually hears back. You get a straight answer about where you're losing customers — whether or not you hire us.

02

We build the system

Fixed price, fixed scope, agreed before anyone starts. Brand, site, follow-up, reviews — built together so they actually talk to each other.

03

You book more jobs — and you can see it

A live dashboard: leads, calls, bookings, reviews. No mystery invoices, no “trust us, it's working.” You'll know what your marketing is doing because you can watch it do it.

Every Shape of Help

However much help
you actually need.

Some people need a website and the keys. Some need a marketing department. Most need something in between — and it changes over time. All of these are normal here.

Build it, hand it over

A brand, a site, a system — built, launched, and handed to you with the keys and a walkthrough. No hostage-taking. You own everything.

Big build, small retainer

The most common shape: a real build up front, then a light monthly to keep it maintained, fresh, and quietly improving.

The fractional seat

Ongoing CMO-level leadership — strategy, campaigns, press — at whatever size fits, from a few hours a month to the whole department.

One-offs & straight advice

A logo. A campaign. An event. An hour of honest direction. Small doors are still doors — plenty of clients started with one.

Pricing

Retainers first.
Still real prices.

Most clients start with a build and grow into a retainer — or skip straight to the seat. Either way, no discovery-call runaround before you're allowed to know what things cost.

Fractional CMO

$3,500/mo

Senior marketing leadership without the headcount.

  • Marketing strategy & the annual plan
  • Brand & creative direction
  • Campaign concepts & oversight
  • Media relations & press
  • Weekly working session
Claim the seat

CMO + Builder

$5,500/mo

Leadership plus the hands. This is the one.

  • Everything in Fractional CMO
  • Website & landing pages, built personally
  • CRM & automation builds
  • Content & campaign production
  • Live results dashboard
Build with me

The Department

$8,000/mo

The whole marketing function, embedded.

  • Everything in CMO + Builder
  • Video & full production
  • Paid media management
  • Custom AI systems for your workflow
  • Priority on everything
Let's scope it

Project Builds

Or start with
a one-time build.

Fixed price, fixed scope, agreed before anyone starts. The most common on-ramp to a retainer.

Launch

$3,500

For a business that needs to look credible and start capturing leads.

  • Brand refresh — logo, colors, voice
  • Conversion website, up to six pages
  • Google Business Profile set up properly
  • Lead capture wired to your inbox
Start here

Growth System

$6,500

The whole system. This is the one that actually changes your month.

  • Everything in Launch
  • Customer management built in
  • Instant text-back on every missed call
  • Automatic review requests after each job
  • Online booking or ordering
  • 30 days of content to launch with
Build my system

Command

$9,500+

For multi-location or multi-service operations that need the full machine.

  • Everything in Growth System
  • Landing pages per service or location
  • Paid social set up and running
  • Custom AI automations for your workflow
  • Operations dashboard
Let's scope it

Then we stay. Care $497/mo — hosting, edits, upkeep, monthly report. Growth Partner $997/mo — everything in Care plus automation management, content, review campaigns, and your live results dashboard. Scale $1,997/mo — adds paid ads management and monthly strategy.

Who's Actually Doing The Work

One operator.
No account managers.

I'm Scott. Twenty years running brand and marketing — most recently as the sole marketing, communications, and technology lead for a $9M education foundation, where a single campaign raised over $5 million and took Best of State.

Somewhere in those twenty years I started building the technology too, because waiting on a dev shop was killing every good idea before it got out of the room. Now that's the whole model: the person setting your strategy is the person shipping your website, your CRM, and your automations. No handoffs, no waiting on a dev shop. One person with serious AI leverage, doing the work of a five-person agency, faster and for less.

And I test everything on my own businesses before it touches yours. That's not a slogan — there's a dog-waste route in Davis County running on this exact stack.

The audit tool up the page isn't a marketing widget either. It's our own product, running live, grading our own clients in public. That's the difference between an agency that talks about capability and an operator who ships it.

Who This Is For

Built for the in-between stage.

Established local businesses

Restaurants, home services, retail — too big for DIY marketing, nowhere near ready for a $250K hire.

Professional practices

Advisors, builders, firms — where credibility is the product and positioning wins the engagement.

Nonprofits & foundations

Campaigns, donor communications, and event technology from someone who's raised millions doing exactly this.

Founders launching brands

Name to launched — identity, site, and systems — from one operator who's done it a dozen times.

Let's Talk

Come with the problem.
Leave with a plan.

A free Growth Audit takes about fifteen minutes of your time. We look at everything a potential customer sees before they decide whether to call you, and tell you the first thing we'd fix. No pitch deck, no obligation, no follow-up sequence you can't escape.

Get a Free Growth Audit See Pricing

We respond within one business day. Usually much faster — it would be embarrassing not to.