The person behind the studio

Scott Foster

I create the marketing, and build the tools that power it. A marketing and brand leader of 20+ years, and a one-person studio on the side.

About

Strategy, design, and software. Same hands.

I have spent years at the intersection of strategy, technology, and communication, helping organizations figure out what they actually need to say, build, and measure. Not what is trendy. What works.

By day, I am the Marketing Director at the Davis Education Foundation, a $9M foundation serving 70+ schools and 68,000 students, where I lead all marketing, brand, and technology. Wicko Waypoint is what I do alongside that: a one-person design and build studio, small on purpose, for a short list of people and local businesses I know and work with.

Most marketers hand off the build, and most builders cannot do the brand. I do both, start to finish, at production quality. That is rare, and it is the whole point.

Currently

Full-time

Marketing Director, Davis Education Foundation

Studio

Wicko Waypoint, solo, by referral

What I bring

  • Brand strategy and identity
  • Campaign and content strategy
  • Video production and motion graphics
  • Web and mobile applications
  • AI integration and automation
  • Marketing automation, SMS and email

Selected work

Projects I've designed and built.

Featured · Wicko Waypoint

Claim Recovery Portal

After a client lost their home to a fire, I built a tool to rebuild the insurance claim: photograph any item and have AI identify it, estimate its value, and write the title and description, then attach receipts as proof. Hundreds of hours of cataloguing became an airtight, documented inventory.

Davis Education Foundation · Marketing Director

One More Door

A concept-to-film campaign I created from iconography to creative direction, produced live with a hired director and crew. It ran as a pre-movie theater ad, raised more than $5 million, and won Best of State for Community Communications.

Davis Education Foundation · Marketing Director

Lunch Angel

A campaign film made end to end on my own: illustration, animation, and voice work across a dozen tools, with an original score I composed. Concept to final cut, one person.

Davis Education Foundation · Marketing Director

Gala Ticketing and Sponsor Platform

A full digital experience for a multi-auditorium fundraising gala: sponsor portal, seat selection, meal management, QR check-in, and automated guest messaging. Built and run solo, replacing paid tools. gala.daviskids.org

Davis Education Foundation · Marketing Director

daviskids.org

A full rebrand and rebuild of the foundation's website as a fully custom site, plus a private board of directors app for communication, documents, and events. daviskids.org

Wicko Waypoint

Phone-Editable CMS

A platform that lets non-technical clients update their live websites from a phone. Instant changes, no rebuilds, no developer needed. Running on live business sites today. cms.wickowaypoint.com

Experience

Twenty years, one throughline.

From appraising real estate at 17 to leading marketing and technology for a $9M foundation. The common thread is owning the whole problem, from the strategy down to the system that runs it.

B.S. Economics, University of Utah. Licensed Real Estate Agent (UT, 2012 to 2022). Licensed Residential Appraiser (2004 to 2014).

  • Marketing Director, Davis Education Foundation · 2023 to Present
  • Owner, Principal Consultant, Wicko Waypoint · 2016 to Present
  • Community Sales Manager, Garbett Homes · 2014 to 2022
  • Sales Agent, The Group Real Estate · 2012 to 2014
  • Senior Residential Review Appraiser, Zions First National Bank · 2009 to 2012
  • Full-Time Volunteer Service, London, England · 2004 to 2006
Best of State awards night — honorees gathered on the staircase, statue in hand

Proof

Best of State. Twice.

The night One More Door won Best of State for Community Communications. A campaign I built from concept and iconography through creative direction and a live film shoot — it ran as a pre-movie theater ad and raised more than $5 million.

The Foundation's Teen Resource Center work earned a second statue — storytelling and fundraising that grew three centers into one in every high school in the district, plus the first 16-bed residential Teen Living Center.

Strategy, creative, production, and the technology underneath — same hands, start to finish.

Get in touch

Let's build something worth seeing.

Tell me what you are working on. I will listen first, then tell you what I would do.

Book a Call scott@wickowaypoint.com